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Essay Introduction Catering services provided vary depending on the event and can include: cooking and delivering food to an outside location; cooking, delivering and serving food; and full-service (preparing food, providing service staff, decoration of event location, prep and clean-up). In some cases of full-service catering, the caterer is called an event managing company. When most people refer to a caterer, they are referring to an event caterer who serves food with waiting staff at dining tables or sets up a self-serve buffet. The food may be prepared on site, made completely at the event, or the caterer may choose to bring prepared food and put the finishing touches on once it arrives. The event caterer staffs are not responsible for preparing the food but often help set up the dining area. This service is typically provided at banquets, conventions, and weddings. Any event where all who attend are provided with food and drinks or sometimes only hors doeuvres is often called a catered event. Many events require working with an entire theme or color scheme. A catering company or specialist is expected to know how to prepare food and to make it attractive. As such, certain catering companies have moved toward a full-service business model commonly associated with event planners. They take charge of not only food preparation but also decorations, such as table settings and lighting. The trend is towards satisfying all the clients’ senses with food as a focal point. With the correct atmosphere, profes sional event caterers with experience can make an event special and memorable. Beautifully prepared food alone can appeal to the senses of taste, smell, and sight perhaps even touch, but the decorations and ambiance can play a significant part in a successfully catered event. STATEMENT OF THE PROBLEM The main problem of this study is to find out what is the most effective way of getting a good quality of food in a catering services. 1. What is the satisfaction of the guest in getting a good quality of food. 2. Are they satisfied for the price that they pay for the food. 3. Why customer choose catering services. This study is design to know the reasons of catering services in handling a good quality of food. OBJECTIVES * To find out how to increase the number of customer using these two types of reservation system. * To find out what is more effective way for catering reservation. Whether manual or computer reservation system Hypothesis Based on our research or study if catering services provide a good quality of food to the customer many people would choose the catering service on that catering business. To make sure that the food is delicious and well cooked and also the materials needed is available and well sanitize and the importance of the proper hygiene of the waiters and waitresses in giving food to the customer. CONCEPTUAL FRAMEWORK The research study mainly focuses on the reservation system on Villa Salud, Andatoria, Duo Stake house and wine bar for education, since the manager is not always and, the assistant manager and the operation manager is being. Responsible to manage all transactions happened on reservation system in the establishment. Aside from the manager and assistant operation manager, there are two personnel which are involved in this establishment. When the customers inquire for reservation, anyone of the personnel who is not busy will be the one to accept the customer’s inquiries for reservation process because they are having this multi-tasking role. The personnel will give the brochures for the services offered, the menu list for the customer’s order and the packages.. Then the personnel will also give the price list to the customers for them to refer. In reservation process, if the customer wishes to reserve, the personnel who is doing reservation process will be the one to give the reservation form paper. SCOPE AND LIMITATION This study aim to develop a catering service for the good quality of food in respective catering services. Only authorized personnel will be allowed to serve food. 1. The Manager 2. The Waiter/The Waitresses TERMINOLOGIES Catering To provide a supply of food; to supply what is required for desire. Reservation Act of reserving something. Lucrative Producing wealth. Profitable Yielding advantageous returns or result. Purported Repeated alleged. REPUBLIC OF THE PHILIPPINES Gen. Ave

Prejudice and Racism in Canada Essays -- Sociology Racism Prejudice Es

Racism is a Problem in Canada A few years ago in Smalltown, CA a burning cross was placed in the lawn of a visible minority family. Although the media seemed shocked at this explicit racial attack and portrayed the attackers as a group of abnormal, twisted deviants, I was not surprised. As an Asian student who is writing her Sociology honours thesis on visible minorities in Canada, I know on a personal and academic level that racism in Canada does exist. Although explicit racial incidents are not a common occurrence, they do happen. Here at school, a visible minority student left the school when a car sped past her, while the young men inside shouted racial slurs. Two weeks ago The school paper published an article about a group of International students who experienced racially motivated discriminatory service at restaurant. Last month I attended a meeting about racism, and a number of students related explicit stories about experiencing racism in Tinyville. More often, racism is expressed in subtle ways, and is not recognized as racism. Although social scientists do not like using the term race since it is a socially constructed category based on inaccurate assumptions about phenotypical and biological differences between human groups, race still holds social currency since perceived racial differences leads to unequal power, privilege, and social prestige. Ignoring race would mean ignoring the reality of racism. Racism takes forms that include social ostracism, employment discrimination, and racial prejudice. One Mt. A student related experiencing social ostracism and prejudice at Mt.A. "People are less willing to get to know me and most people view Black people negatively. 'Yo, whatsup?!' That stereotypical treat... ...ral nation. Multiculturalism is unfortunately only a vague discourse that tokenizes cultures, ignoring the reality of racial conflict. Mary Pipher, discussing sexism, observes that "The lip service paid to equality makes the reality of discrimination even more confusing." Although overt forms of racism are rare, covert forms of prejudice and discrimination against visible minorities still exist. Further, racism is not only evident in individuals, but on institutional and national levels. Although it is tempting to ignore racism and deny that it exists, ignoring racism will not make it go away. Source: Miedema, Baukje (Bo) and Evangelina Tastsoglou. "But Where Are You From Originally? Immigrant Women and Integration in the Maritimes." Atlantis 24.2 (Spring/Summer 2000): 82-91. 25 Jan. 2003. http://www.stmarys.ca/academic/arts/sociology/tasto/pubs/atlantis.pdf

Marketing and Food Essay

This literature review will focus on exploring marketing strategies employed when selling food. I will be looking at what influence these marketing strategies have on consumers decision making process and the effectiveness of these strategies. It is clear that consumers don’t all buy the same things and I am interested to find out what causes this difference in product selection. There are many things that can influence these decisions, from the placement of products or the aesthetics of the product. Food companies may also take location or population into account when choosing what product to sell and where to sell it. Demographical marketing strategies use population statistics as a way of finding out what products will sell best. Lars Perner[1] uses age demographic as an example. â€Å"a firm interested in entering the market for sports drinks in a given country, or worldwide, might investigate the number of people between the ages of fifteen and thirty-five, who would constitute a particularly significant market.† In some countries such as Germany, it has been noted that the birth rate is dropping significantly, in this sort of market, a company may steer away from creating a baby food product in favour of a product geared towards older people, this is due to the old age market being larger than the young age market. Perner also discusses ‘upward pull’ marketing. This takes advantage of social class in order to increase ones desire for a product. By Portraying a product as something the upper class society would consume, it can take advantage of the consumers desire to advance their social class. Companies such as Haagen-Daas, who display their product as a luxury ice-cream, and several wine brands make use of this strategy. The layout of a supermarket also has a dramatic effect on food sales. One example is the location of the entrance into supermarkets. One study[2] suggests that if the entrance to a supermarket is located on the right side, it encourages counter-clockwise movement throughout the supermarket. Whereas if the entrance is on the left, it encourages clockwise movement. The study claims â€Å"counter-clockwise shoppers spend $2 more per trip, than clockwise shoppers.† Products that have a large profit margin are usually located around the perimeter of the supermarket, as most shoppers favour travelling around the perimeter than traversing up and down the isles. Fresh fruit and vegetable sections are usually located at the start or end of the supermarket, and are presented as a cleaner and more welcoming area to the rest of the supermarket as most shoppers spend the most money in this section. Items placed at the ends of aisles serve as and introduction the items the customer will find in that aisle, the items in the centre of the aisle will receive less time with the customer, so items that will make more of a profit will be placed towards the end of aisles. Commonly purchased items such as milk or bread are generally located at the back of a supermarket, forcing the consumer to travel through many other products in order to get the item they need. It is then that advertising and aesthetic marketing come into play. Different tactics are employed in certain aisles in order to force customers into decisions. One example may be[3] the use of music and lights in junk food aisles. By using loud music and bright lights, the supermarket may cause the customer to be overwhelmed and make an impulse decision on what to buy, they may reach out for something that would comfort them, such as their favourite junk food. In a different situation, a supermarket may employ the use of dim lights and relaxing music, in order to convince the customer to take their time and spend more time in the supermarket, in turn having them buy more products. Some supermarkets tend to move items around from time to time in order to confuse their customers, having them search through all the aisles in order to find the product, picking up other products along the way. The location of the product is also important, most customers tend to only look at products at are at eye level. The most expensive items will also be found at eye level, with better deals being hidden away above or below. The packaging of a product can also influence the decisions of a consumer. †More expensive brands tend to have fancier labelling then generic brands. Therefore we assume the quality is better and are willing to pay higher prices, regardless of whether that is true[4]† Supermarkets also make use of the senses in order to draw customers in and attempt to force them into buying something they didn’t intend to. They will cater to sight by using colours to evoke certain feelings, light blues and pinks may be used around baby food or sweet sections in order to appeal to children. Reds may be used around alcoholic beverages in order to appeal to consumers emotions such as anger or love, both of which have ties with alcohol and the colour red. They may bake fresh cakes and cookies in the bakery section to draw customers into buying the products due to the appealing smell. These findings provide evidence of a definite link between the marketing strategies used by supermarkets and brands, and the effect they have on sales of products. A number of ways in which strategies are employed have been noted, such as demographical marketing, placement of products and product aesthetics. Bibliography Perner, L. (2008). Food Marketing. Food Marketing. [ONLINE] Available at:http://www.consumerpsychologist.com/food_marketing.html (2008) The science of supermarket psychology | tribalinsight. The science of supermarket psychology | tribalinsight. [ONLINE] Available at:http://tribalinsight.wordpress.com/2008/08/19/supermarket-psychology/ (2008) Supermarket tricks. 2008, Supermarket tricks. [ONLINE] Available at: http://today.ninemsn.com.au/moneyandconsumer/598695/supermarket-tricks ———————– [1]Perner, L. (2008). Food Marketing. Food Marketing. [ONLINE] Available at:http://www.consumerpsychologist.com/food_marketing.html [2](2008) The science of supermarket psychology | tribalinsight. The science of supermarket psychology | tribalinsight. [ONLINE] Available at:http://tribalinsight.wordpress.com/2008/08/19/supermarket-psychology/ [3](2008) Supermarket tricks. 2008, Supermarket tricks. [ONLINE] Available at: http://today.ninemsn.com.au/moneyandconsumer/598695/supermarket-tricks [4](2008) Supermarket tricks. 2008, Supermarket tricks. [ONLINE] Available at: http://today.ninemsn.com.au/moneyandconsumer/598695/supermarket-tricks

Essay Songs about Life - 712 Words

In Songs of Innocence and Experience (1789 and 1794), William Blake arouses readers minds and leads them into a path of finding their own answers and conclusions to his poems. He sets up his poems in the first book, Songs of Innocence, with a few questions as if they were asked from a childs perspective since children are considered the closest representation of innocence in life. However, in the second book, Songs of Experience, Blakes continues to write his poems about thought-provoking concepts except the concepts happen to be a little bit more complex and relevant to experience and time than Songs of Innocence. In the poem, The Lamb, from Songs of Innocence, William Blake asks the little lamb, Little Lamb, who made thee? Dost†¦show more content†¦my soul is white (1351). This statement sets up the main idea of the poem and addresses the idea that blacks are inferior to whites. The author believes himself to be inferior to the little English Boy and tells the English boy that he will shade him from the head till he can bear / To lean in joy upon our fathers knee. / And then Ill stand and stroke his silver hair, / And be like him, and he will then love me. After reading the poem, the reader is able to see the situation of superiority and inferiority that is at hand during that time and still exists even today. Blake supports this social problem in that the little black boy wants so very badly to be just like the English boy or, in other words, he wants to be white and wants the English boy to love him. Even though there isnt a direct question in the poem, the veiled question of the poem is obvious...what is so significant about this racial inequality that existed in the 18th century and continues to exist today? The answer is left for the reader to think about with no definite answer is provided. In the poem, The Chimney Sweeper, from Songs of Innocence, William Blake continues to address this racial difference and sets up the poem where one of the sweeping slaves named Tom Dacre has a dream about being locked up in black coffins when an Angel appears to them and sets them free to play and rejoice.Show MoreRelatedComparing the Quest in M. Butterfly and American Beauty1671 Words   |  7 Pageslonging for his love Butterfly to return to him. John Deeney describes it as him, clinging to his idea of a Perfect Woman to the end by costuming himself into the victimized Butterfly though his final suicide. Although Gallimard’s infatuation with Song sometimes makes him cut a rather ridiculous figure, his dead seriousness at the end evokes a certain amount of pathos and even admiration as he dies for his ultimate ideal of perfect womanhood. 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